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ARE YOU PASSIONATE ABOUT OFFLINE ADVERTISING AND HAVE EXPERIENCE COMMUNICATING DIFFERENT BRANDS AND RUNNING CAMPAIGNS?
To manage the offline advertising responsibilities of the Toyota brand in KSA. To respond to given briefs by allocating workload through Campaign Managers (direct reports), ensuring consistency of approach and brand direction across the Toyota and ALJ brands. Management of both the offline creative and media agencies with responsibility for both creative strategy development and media planning and buying. Delivery of all brand related experiences (through events and showroom experiences).
* Defining and controlling advertising standards, applicable to all communications. Apply consistent brand behaviors’ and values to all materials within the remit of the role - across advertising, showroom and support materials and behaviors and themes through events remit.
* Manage the workflow of briefs, allocating to appropriate campaign manager based on workload and experience levels.
* Managing key agency relationships. Ensuring strategic alignment across projects at agency level.
* Administer and manage the Media Audit process, highlighting operational efficiency gains that are realizable to save TMO media spend.
Job Details
Date Posted: | 2014-09-17 |
Job Location: | Jeddah , Saudi Arabia |
Job Role: | Marketing/PR |
Company Industry: | Advertising; Automotive; Marketing |
Preferred Candidate
Career Level: | Management |
Gender: | Male |
Nationality: | Saudi Arabia |
Degree: | Bachelor's degree / higher diploma |
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