POSITION PURPOSE



The Graphic Design Manager manages the execution of graphic design and Packaging on the brand’s product and communication elements in line with brand positioning and project brief.

S/he contributes to increased sales through the design and development of innovative product packaging and marketing materials.



ESSENTIAL FUNCTIONS AND BASIC DUTIES



• Develop and lead an effective team

• Manage all elements of the design process to ensure delivering of all design elements in line their CPAs

• Develop design mood boards for key projects

• Develop packaging concepts in accordance with brand guidelines

• Ensure that detailing & aesthetics of design projects met brand standards

• Check quality of artworks developed

• Build database of competitive packaging and design concepts

• Maintain the Design Standards Manual for the brand

• Manage project calendar and ensure deadlines are met in accordance with project CPAs

• Develop marketing and advertising material in line with campaign concepts and in keeping with brand guidelines, ensuring adjustments are made in line with the CPA

• Ensure campaign materials in compliance with Marketing and VM requirements

• Responsible to create and develop the new concept of the packaging look according to the brief requirements in order to enhance the commercial performance.

• Responsible to create and develop the catalogue pages according to the brief requirements in order to enhance the commercial performance for the brand

• Delegate or work with Project Plan to assign jobs for sub-team.

• Provide guidance on art direction to designer or artist, ensure the daily job duties within the sub-team are performed according to agreed workflow, process system and standard to meet company’s requirement.

• Drive the weekly follow-up meeting with designers and artists to monitor artwork jobs to team to secure all deliverables schedule and complete on time.

• Supervise on daily operations issue, resolve the conflict and provide problem solving to team members.

• Conduct on-job training to new joiner in daily operations.

• Lead and work with the designer and artist to create and develop the concept of new packaging line look.

• Drive and follow up the development schedule of whole concept development stage.

• Coordinate and work with sparring partner of Creative Development Manager on the concept design to style guide sign off.

• Make presentation of concept to the internal customer.

• Responsible to record all IP related material during concept development stage.

• Coordinate and follow up with Brand Director and copywriter of the master text.

• Coordinate and follow for the localized text.

• Coordinate and follow up with Merchandiser for the sample for artwork, outstanding artwork issue, the specification and requirement of artwork and align the agreed artwork release date.

• Check and sign the pre-production sample (PPS) according to the design and colour management aspect.

• Collect photos and brand elements from different sources to start catalogue development.

• Design catalogue pages from concept layout to artwork production for internal customer.

• Arrange schedule with photographer and graphic coordinator for product and model photo shoot if needed.

• Manage colour print proof to having final colour quality check and work with Photographer for the request of photo adjust.

• Ensure the final artwork file is complying with all technical specification and prepare ready-to-print file.

Job Details

Preferred Candidate

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