High Calibre Store In Charge



Reports to: Area Manager

Supervises: Sales Assistants



Key Accountability



 Maximise stores sales for the specific brands

 Improve footfalls conversions

 Enhance customer satisfaction

 Ensure adherence of VM standards

 Minimise shrinkages

 Adhere to stores operating policies and procedures across all stores

 Regular study and analysis of the Brand performance

 Enhance customer experience in the stores

 Impart Brand product Training to the staff's

 Work on Brand promotion

 Work on Brand Marketing

 Implement customer feedback measures

 Overall staff training and development

 Analyze and study customer trends on the brand

 Regular competition study and analysis

 Regular communication and reports with Brand Team

 Staff Appraisals and Recruitment

 Staff Induction and personality grooming

 Ensure uniform Brand standards

 Ensure uniform Brand Visual and merchandising standards

 Ensure steps to minimize shrinkages

 Giving various suggestions of the merchandise to the customers

General shop merchandising and arranging it to attract customers

Report all the activities from the competitors to the marketing department

Monitoring the daily sales and expenses

Giving training to the new staff, senior staff, supervisor to improve them for next level

 Analyzing the market and developing potential markets



Supervisory Activities



 Ensure highest level of customer service and customer satisfaction

 Ensure housekeeping and cleaning standards are adhered across select locations

 Ensure safety standards are adhered across locations

 Ensure adherence of post sales services and customer returns policies

 Ensures that merchandise is inspected on receipt by the department, checks for damage, shortage, etc.

 Ensure timely response for customer feedback and timely implementation of suggestions, if required

 Handle and resolve sales staff grievances

 Ensure timely collection and return of merchandise from warehouses



Execution Activities



 Adhere to companies policies and procedures of retail operations

 Monitors and controls the efficient operation of the pay units

 Monitors all types of payments including credit cards, foreign currency, refunds, exchanges, etc

 Ensures that the merchandise in the department is displayed as per the standards established by the company

 Ensures sales staff follows company policy on service and pay-point procedures

 Ensures the maintenance of the highest hygiene and safety standard in the Store

 Ensures staff rotas are followed, etc. Meal breaks, days off.

 Plans staffing schedules and ensures adequate staff coverage

 Assist brand managers and visual merchandisers in the implementation of visual merchandising plans

 Reviews stock levels and initiates requisitions, stock replenishment and inventory counts and gets feedback from sales team

 Assist in timely stock taking across locations

 Ensure that any paperwork including stock invoices and transfer out documentation is controlled and any discrepancies are checked and reported

 Monitor and implementation of security measures across select locations to minimize shrinkage

 Develop weekly sales floor coverage

 Implement standards for store layout, product displays and customer service

 Analyse slow moving, non-moving and obsolete items and recommend course of action for disposing such stocks to the Assistant Manager - Area Operations / or brand managers

 Provide suggestion to Assistant Manager - Area Operations / Operations Manager in identifying areas of improvement for

 Increasing footfalls,

 Conversion of footfalls

 Sales of merchandise at full price

 Reducing costs of operations

 Improving customer’s shopping experience across locations

 Evaluate and train staff for improving efficiency of operations



Co-ordination Activities



 Co-ordinate with visual merchandiser for visual merchandising activities

Job Details

Preferred Candidate

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