Job Purpose: Responsible for managing marketing, advertising and promotional staff and activities at a company or organization. Takes steps to measure, enhance, and enrich the position and image of a company through various goals and objectives.



Job Duties:

• Plan marketing and branding objectives.

• Expand product solutions and offerings.

• Prepare marketing strategies alongside other company executives and staff.

• Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.

• Prepare and adhere to budgets.

• Oversee creation and delivery of press releases, advertisements, and other marketing materials.

• Design print ads and publications.

• Ensure brand messages are consistent.

• Gather and analyze customer insight.

• Nurture and enrich all external perceptions of the company and growth of market share.

• Engage consumers on social media.

• Deepen relationships with all media to ensure the most effective messaging and positioning of the organization.

• Lead all areas of content generation and production across all media platforms.

• Take calculated risks based on data-driven analytics.

• Drive overall CRM and direct marketing.

• Engage other organizations within the community.

• Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.

• Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.

Job Details

Preferred Candidate

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