In general, a brand manager’s job duties include
• Plan, develop and direct marketing efforts for a particular brand or product
• Create strategies to take advantage of market opportunities
• Conceptualize strategic initiatives and implement details of a campaign
• Execute strategies with cross-functional teams
• Manage external marketing partners such as advertising agencies, digital marketing firms and production companies
• Supervise brand content
• Manage access to brand asset
• Develop brand standards and usage guidelines
• Assist integration of campaigns with brand consistency
• Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research
Analyze sales data to update a brand or category portfolio, determine new products and delete underperforming products
• Write reports, specifications and creative briefs
Job Details
Date Posted: | 2014-12-29 |
Job Location: | Jeddah , Saudi Arabia |
Job Role: | Marketing/PR |
Company Industry: | Personal Care and Service; Construction/Civil Engineering |
Preferred Candidate
Career Level: | Mid Career |
Degree: | Bachelor's degree / higher diploma |
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