1) Strategic

Working with the Head of Enterprise:

• To ensure ESAD brand values and identity are protected and communicated effectively internally and externally in an effective and engaging manner.

• To ensure effective tracking of all campaigns and other activities, and analyses ‘return on investment’ to inform future planning.

• To support the implementation of the Audience Development Plan, and monitor all delivery against its targets.

• To manage the creation and development of marketing strategies for print, advertising, CRM applications and Digital/Electronic media, and delegate delivery as required.

• To work closely with the Sales team in developing the use of the CRM system to maximize marketing insight and opportunities.

2) Client Behaviour Analysis:

• Initiate the customer survey process by providing the sales team with approved questionnaire formats.

• Collect and audit the filled in questionnaires from the Sales team to ensure the quality of data.

• Conduct data analysis using bespoke methodologies

• Compile and prepare analysis output in the approved format

• Ensure that the reports are submitted according to the planned schedules



3) Competitor Market research



• Research, analyse and document competitive market news

• Develop and maintain mechanism for continuous updates to track competitors’ activities in terms of market entries, marketing campaigns, major deal wins, development of new products and services, etc

• Create and Consolidate competitor market information

• Conduct SWOT analyses and propose new opportunities that can be tapped by ESAD

a) Prepare and submit Key volum indicator (KVI) report for each sector on a quarterly basis



4) Online/Digital



To manage e-marketing operation for ESAD by:

• Keeping up-to-date of developments in new media technology and methods of delivery.

• Ensuring vibrant, relevant and timely content on ESAD website

Job Details

Preferred Candidate

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