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Purpose and Scope:
Marketing - Segment Manager executes segment strategy pertaining to manage and creates tailored products and services based on customers’ needs. Monitors competition and is responsible to drive the performance towards achieving targets set for business growth and revenue.
Key Responsibilities:
1.Execute segment marketing strategy based on revenue, market research and competitive analysis. Evaluate industry trends, customers’ feedback and marketing requirements.
2.Design tailored products and services for direct segment and conduct market research to identify their needs. In addition to evaluate and tracks competitor’s products.
3.Create project plans, Profitability analysis and liaise with all concerned areas (IT, Operations, Risk, Corporate communications, Compliance) and execute all tasks before project deadline.
4.To monitor competitive banking products and services in the local, regional and international market and identify opportunities for better market penetration.
5.Perform presentations to Management and Management committees, coordinate product launches and other promotional duties in partnership with concerned parties.
6.Responsible for creating sales and marketing campaigns to drive the performance towards achieving targets set for business growth and revenue for the managed segment.
7.Responsible to create and implement retention strategy to manage segment through different channels. Evaluates Segment acceptance to the product through surveys to determine satisfaction, identify new application requirements, etc., to prevent product deficiencies.
8.Create and implement process and procedures related to segment.
9.Responsible for communication, preparing training materials and conduct training for staff & briefing on new products and offering.
10.Generates marketing performance reports and escalates periodic and requested reports ensuring accuracy and timely delivery.
Job Details
| Date Posted: | 2014-10-26 |
| Job Location: | Al Kuwait, Kuwait |
| Job Role: | Marketing/PR |
| Company Industry: | Banking |
Preferred Candidate
| Career Level: | Mid Career |
| Nationality: | Kuwait |
| Degree: | Bachelor's degree / higher diploma |
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