Increase the Chain market share through the implementation of an aggressive marketing plan based on thorough analysis and evaluation of the local market.



-Assist Area Coaches and Restaurant Manager in identifying opportunity sales areas in local trade areas.

-Lead in the execution of the Marketing plan (working closely with the Restaurant Manager, Area Coach with support from the Marketing Department). The ultimate objective is to increase traffic & frequency for specific restaurants.



Analysis & Research

- Analyzing sales trends, customer base and flow in specific restaurants w/direction from Area Coaches

- Interviewing customers for information and feedback.

- Completing Trade Area Analysis form w/restaurant manager.

- Analyzing product mix and guest check average trends for specific restaurants

- To conduct restaurant specific analysis (transactions, avg.check & product mix.)

- Review and update all the demographics & low performance Restaurants.



Local Store Marketing Plans

- Prepare plans based on the above analysis

- To co-ordinate the execution of LSM calendar

- To develop a plan for each LSM activity, covering mechanics, resources and local advertising and publicity

- Preparing analysis/ROI on plans before and after execution w/direction and feedback from Area Coach and Marketing Department (must use scientific formulas)

- To guide Area Coaches & Restaurant Managers to identify LSM opportunities to generate additional sales

- Joint promotions with other local companies.

Job Details

Preferred Candidate

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المهام, لا أفضلية, الأبحاث و التطوير, الإدارة, التسويق, التصميم/الإبداع, التعليم/التدريب, التقني, الخدمات الإدارية الخدمات السوقية (اللوجستية), الخدمات المساندة, الطب, القانون, المبيعات, المحاسبة/الشؤون المالية, المشتريات, الموارد البشريّة الهندسة, خدمة العملاء, سكرتارية, غيرذلك, كتابة/ تحرير, مراقبة الجودة, مواصفات السلامة ,