- Manage the digital Marketing tools and channels for the brand and the hotel

- Reports directly to the Director of Brand & Communications and works closely with the Director of Business Development

- Ensure all brand websites are fully functional and up to date with the latest technologies and tracking systems

- Manage the brand / hotel website content ma management system and update on regular basis, with news, promotions, packages, stories, etc.

- Manage the intranet website content management system and update it on regular basis, including access, in coordination with all hotel departments

- Measure the effectiveness of the websites and report Google Analytics results on monthly basis.

- Ensure that all hotel features, advertising, promotions and packages are well displayed on brand websites and third party websites and report any issues for correction.

- Manage the brand / hotel online reputation and positioning on all review websites and blogs, such as Trip Advisor and ensure a positive positioning of the hotel online, while involving Hotel GM of any critical issues.

- Manage all social media channels and respond to all posts and queries in a timely manner and ensure an updated status and positive image across all.

- Study competitors positioning on the social media and make recommendations on how to better compete with them.

- Manage all online advertising opportunities and ensure cost effectiveness, measurability and highest return on investment.

- Manage all online PR opportunities, together with the PR agency and ensure positive impact on the web.

- Optimize the brand / hotel & corporate ranking on search engines, come up with a plan and work it out with an online agency.

- Manage all text messaging and email messaging activities and ensure that the email /mobile database is updated at all times, as well as measure the return on the activity and impact.

- Manage the online guest questionnaires process and ensure results are communicated to the CEO & General Manager and that corrective actions are taken in a timely manner.

- Work with the Director of brand & Comms to develop a CRM program for the hotel.

- Develop an online database for the hotel and ensure maximum utilization of this database.

- Work closely with the Corporate and Hotel team members to ensure achieving key business objectives for all where relevant.

Job Details

Preferred Candidate

Apply Now - Jobs in UAE - Marketing/PR Jobs in UAE - Search All Jobs

( للتقدم للوظيفة من هنا http://goo.gl/zLBru8 )

المهام, لا أفضلية, الأبحاث و التطوير, الإدارة, التسويق, التصميم/الإبداع, التعليم/التدريب, التقني, الخدمات الإدارية الخدمات السوقية (اللوجستية), الخدمات المساندة, الطب, القانون, المبيعات, المحاسبة/الشؤون المالية, المشتريات, الموارد البشريّة الهندسة, خدمة العملاء, سكرتارية, غيرذلك, كتابة/ تحرير, مراقبة الجودة, مواصفات السلامة ,